This just in from Long Dong Silver
"The media, unfortunately, have been universally untrustworthy because they have their own notions of what I should think or I should do." - Clarence Thomas
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The Media Equation: Citizen Bono Brings Africa to Idle Rich
Bono, the rare rock star with an ability to make a dent in something besides the pop charts, has met with everyone from Pope John Paul II to President Bush in an effort to achieve debt relief and address poverty and AIDS in the undeveloped world. He is also pushing his agenda one T-shirt at a time with a product line called Red that includes clothing, iPods and credit cards.
But even those combined efforts have been slow going. So now Bono is opening up another front with an unlikely weapon: as the guest editor of the July issue of Vanity Fair, he will try to rebrand Africa.
“We need to get better at storytelling,” Bono said, sitting in the 22nd floor of the office of Graydon Carter, the editor of Vanity Fair. “Bill Gates tells me this all the time. We’ve got to get better at telling the success stories of Africa in addition to the horror stories. And this magazine tells great stories.”
Vanity Fair does tell great stories and serious ones, but it sits atop the American magazine industry, in no small part because it takes as its preoccupations the needs and doings of the idle rich. The current Hollywood issue is its biggest ever, 500 pages jammed with glitz, celebrity and so many ads that the magazine could injure someone if it fell off the coffee table. Just outside Mr. Carter’s office, a framed to-do list with hundreds of items details Vanity Fair’s preparations for one of its past Oscar parties, which is a long way from Mogadishu.
“Bono will make a different issue about Africa than we would,” Mr. Carter said. “I think there isn’t one editor in the world who would not pay attention if Bono pulled up and said he wanted to edit a magazine.”...
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